TEAM WANG design - THE ORIGINAL 1
TEAM WANG design’s classic line – THE ORIGINAL 1 extends the self exploration quest and upholds the brand’s spirit of finding oneself, encouraging everyone to break free from societal restrictions and ignore judgment from others- BE YOU, THE ORIGINAL 1.
Based on the core brand spirit of “KNOW YOURSELF, MAKE YOUR OWN HISTORY,” brand designer and creative director, Jackson Wang, integrated the concept of “me, myself, and I” into the creation of THE ORIGINAL 1. The brand appeals to forgo the world’s judgments and stares, and hope everyone is able to and welcome a simple and genuine take on life, to be unapologetically “you.” TEAM WANG design co-founder and CEO, Henry Cheung, further revealed the layered metaphor of THE ORIGINAL 1 collection.
The exploration of self is the ultimate journey in life, and THE ORIGINAL 1 projected its vision onto this topic - to advocate for a minimalist lifestyle, be true to yourself, focus on self-consciousness and self-awareness, go beyond boundaries, and focus on present.